Session:
Your Visual Identity
In groups, discuss (get your group to write down):
The themes of your work
- Witchcraft, storytelling, fantasy, feminism,
The colour palettes you’re drawn to
- Pinks, purples, gold, white,
A description of the work to someone who can’t see it, what does it look like?
- Cute, witchy, colourful and "disney-esque-but-more-grownup"
Discuss and agree with the group, How you want people to feel when viewing the work?
I want people to feel happy and intrigued. I want them to see the characters and be curious about magic and other worlds. I also want them to feel the power of femininity and that it's not something we should be ashamed of, but rather celebrate it as a type of strength.
What do other people suggest the work is about ?
Feminine, soft, restrictive colour palettes, creative expression (you do it for fun)
What words did you choose for your values? What colour / flavours do they have?
Feminine, kindness, pink, warm, intriguing, fantasy.
As I already have an established brand / identity, I'll be using this break down to see how I can refine and improve on it. I'd like to pull together a new brand book that I will use going forward.
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