This is my existing visual identity - which is used on business cards, etsy shop, and all my formal paperwork (invoices etc).
This is quite old now and I feel as though I have outgrown it. The overall feeling of this identity is quite rigid. In more recent branding, I have opted to use the submark as a logo as it's a little bit more fluid is suitable for practical applications (stickers/icons).
Pairing the sub mark with this hand-drawn style font and some of my illustrations has been suitable for my Etsy branding so far. I continued this style of design onto business cards / backing cards for pins and the "thank you" slips for my shop:
As there are some inconsistencies throughout this branding, I'd like to go through and tighten some bits up - just make sure that the typefaces are all consistent.
I think it's interesting that in the previous exercise of describing my practice, I chose words such as "soft, feminine, pink" etc. Whereas this branding is quite harsh and uses a lot of dark colours. There seems to be some dissonance between what I think my practice looks like, versus what it actually looks like in context.
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