Responsibility & Sustainability / Doughnut Economics

 

Raworth, K. (2017)
Doughnut Economics
London Penguin 

"Doughnut Economics" as outlined by Kate Raworth describes social and planetary boundaries, and how using too many resources from either side of the doughnut, will break the boundaries/balance of the shape.

Raworth presents an alternative economic model, more suitable for the 21st century. Her model challenges previous models based on capitalist market economy (which can be described as 'inhuman', 'outdated' and 'deficient'), where citizens are reduced to 'numbers', 'data' and 'consumers'.

Raworth implores that we must use "regenerative actions" in order to do good to the planet and people. This means positioning our work in such a way that it benefits society in some way, and does not take up too any resources.

 

 Reviewing the Sustainable Development Goals as outlined by the UN, will help me understand the key responsibilities I have with my work when contextualised. Some of the areas I believe I can align with my work are;

- Gender Equality/Identity: Using characters to explore themes through their personality/journey, but also challenge common/established archetypes. 

- Using sustainable materials for production. Responsible production/consumption. Plastic free packaging. Fully recyclable or biodegradable waste.

- Character dialogue about environmental issues. Possibly creating short comics about small changes we can all make.

- Ensuring my values align with clients/partners ethos. E.g. I would never want to partner with a fast fashion brand due to my growing concerns about the environmental and human rights violations.

- Health & Wellbeing: Using character to explore/talk about the importance of mental health discussions, practicing self care etc.

- Peace and Justice: Plots that challenge right and wrong, show peaceful conflict resolution and show the realities of justice. 

There are many points from the Sustainable Development Goals that I would like to explore within my work. I will primarily draw from my own experience/stance as a vegan, climate change worrier and intersectional feminist.